CSA IDEAS LAB
Accelerating thought into action
A regular discussion series focused exclusively on topics of interest to CSA farmers and farmer support providers
Retaining CSA Members During & After the Pandemic 3.23.2021
In this Ideas Lab Webinar, you will get to see a short video screening and facilitated discussion on CSA member retention. We'll use our collective learned experiences from the past year to share strategies to maintain long-time CSA membership.
Strategies to promote CSA 2.2.2021
In this webinar, Corinna Bench, Founder of MyDigitalFarmer.com and Tricia Phelps, CEO of Taste the Local Difference will guide you through best strategies to build an online presence, hook your audience, and help them sign up for your CSA.
Farmer to Farmer ECOMMERCE exchange 11.17.2020
This webinar will take a deep dive into some of the most popular software platforms for farm-specific sales, based on 2020 national farmer-survey findings. Our featured speaker is Claire Strader, Organic Vegetable Educator of Dane County Extension & FairShare CSA Coalition. Claire will present on general eCommerce platforms as well as farm-specific software for CSA and direct sales!
Virtual Engagement 10.29.2020
This webinar focuses on how CSA farmers and farmer support organizations are producing new & engaging virtual experiences and learning a lot in the process. Come learn as we discuss the most successful, challenging, and innovative aspects of virtual CSA fairs, farmer field days, fundraising events and farmer-led CSA member events! Speakers include Katie Harvey, Elizabeth Corio, Briana Alfaro, and Lauren Rudersdorf.
CSA as a Vehicle for Food Access 9.24.2020
This webinar explores the basic principles of food access and features CSA farmers and support organizations that have developed best practices to connect the CSA model to a broader, more inclusive audience. Speakers include Garrett Ziegler from Michigan State University Extension & West Michigan Growers Group, Mike Edwardson of Plainsong Farm (MI), Liv Froehlich from FairShare CSA Coalition (WI), and Linda Davies of Winter Green Farm (OR).
Implementing Incredible Early Bird Sign-Ups 8.26.2020
Join Corinna Bench of MyDigitalFarmer.com and Tessa DeMaster of Willowhaven Farm to learn best practices around how to build a strong early bird CSA sign-up campaign. Corinna will share her inspiring story and include recommendations on how to set up a marketing campaign that will get current CSA customers to make a financial commitment to the farm far in advance.