The Organic Association of Kentucky has decided to move the two CSA fairs we help host to virtual events this spring. In order to promote our participating farms we plan to share a post or collection of photos about each farm and a CSA Fair Farm Handout in the Facebook event.
We were wondering if any other organizations are hosting virtual events and what other types of promotion they are planning to promote CSA offerings in their community?
This style of event sounds like a wonderful alternative to the an in-person event since the Zoom Meeting platform offer attendees that ability to talk to a specific farm. Wishing you all best of luck!
Liv, thanks so much for sharing this update. I am curious about the logistics of your virtual CSA fair. Are you offering this event similar to a webinar where attendees register in advance and then log on to the watch a live video from the participating farms and have Q and A at the end?
FairShare has also decided to move our CSA fair to an online platform. The turnaround is really quick (we made the decision last Friday, and the event is on Sunday). This limits our ability to create too much new content, beyond amending the general event poster/graphics. Our big focus is streamlining information for participants (farms and community members) on how to use the online interface. We anticipate that there will be a fair amount of troubleshooting, and we likely won't get everything right, but are also excited about the opportunities that it presents. For example, this event was mostly catered towards farms serving the Madison area. Now, we are opening up participation to farms all over the state, and will do a handful of targeted ads to the areas that they serve. Definitely a lemons-->lemonade scenario. Additionally, because we are hosting this virtually now, we are also asking participants to register beforehand. Having their emails will allow us to send some post-event information that highlights the farms that they interacted with.